We won’t have time to watch everything that is on the Internet.
Does it mean that there will be no websites? No, it doesn’t, but they will have different formats. Adapted to the place and time the user has to process the content. You will be able to view websites like photo albums, read them like books, watch them as mini series or listen to great stories in the form of an audiobook. The phone will know that it is connected to the charger in the car and will propose audio content, and in the subway — video or photos.
One piece of information, campaign or idea will be available in all formats. We want to be everywhere and with everyone. How to design it?
The question of ‘what’ will be more important than ‘how’. A good story will be the father and mother of all formats: narrated, written, photographed, recorded. Mastering the storytelling skill should be on your ‘to do’ list. The rest is choosing the right tools and the manner of execution of our story. Scenarios can be different:
Due to lack of time and a large number of formats that will have to be prepared, ready ‘graphic libraries’ will be needed. These will be whole fields divided into sections, like book sections in a library. The libraries will include: fonts, colors, styles, designs, photographs, icons, graphic modules, stains and more. All in one place. Available immediately and easily modifiable.
There will emerge two groups of graphic designers. Those who design modules and those who design an algorithmic way of using them. The latter will decide what elements from the library will be working together and on what terms. Graphic designers will not be preparing graphics, they will be creating an algorithm for their creation.
You can start doing it today: approach every design that you work on with the system in mind. It may be strange, but try to design the project creation manner first. Then create (or buy on the Internet ready-made) graphic libraries.
It would be more accurate to say that the recipient will be a co-designer (only partly aware of it). Imagine waking up in a bad mood in the morning. Your intelligent glasses combined with a band reading your heart rate know this and show you the reality through a warmer color filter. Or, when going through the city, you set the application to show you only those ads and signboards that are connected with food. In the store, all products are in transparent packaging. Only when you touch it does a specific beer label appear depending on the warmth of your hand.
The role of the designer will be to design what the client sees, but more important will be designing the product presentation form, advertising graphics. The more interesting and personalized (e.g. depending on emotions) the better.
You can be doing it today: think in terms of the design experience and not only in terms of the design itself.
Imagine there are no copyrights, patents and everything can be processed freely. Every design or thing could improve all the time ‘being in the design process’, by various project groups around the world. Acquired knowledge, technology and tools would be immediately available to everyone. I can’t even imagine how this scenario could change the world, of course, for the better.
You can be doing it today: share valuable content, designs or whatever you can for free.
2030 is a conventional date, nobody knows when and what changes will come.
We’ll wait and see what happens … No !!!
You can influence what will happen (though to a small extent). How?
Start experimenting with various techniques, tools and people now. I don’t know about you, but I will not wait. I’m going to experiment right away.
I wonder what scenario you will choose for your future design process.
